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Search: subject:"Packaging Design"
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Consumer behaviour
23
Konsumentenverhalten
22
Packaging
21
Verpackung
20
Product design
18
Produktgestaltung
18
Packaging design
11
packaging design
11
Brand image
6
Markenimage
6
Brand management
3
Emotion
3
Food
3
Lebensmittel
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Markenführung
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Perception
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Product labelling
3
Wahrnehmung
3
Warenkennzeichnung
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Abfallvermeidung
2
Advertising and packaging design
2
Aesthetics
2
Affect transfer
2
Affective response
2
Brand preference
2
Coffee marketability
2
Consumer impressions
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Consumer joy
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E-commerce
2
Eco-design
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Eco-label
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Ecological cues
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Electronic Commerce
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Emotional contagion
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Food consumption
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Food products
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Gender differences
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In-depth interviews
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Kansei engineering
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30
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Berg, Hanna
2
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2
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2
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2
Magnier, Lise
2
Söderlund, Magnus
2
Akartunalı, Kerem
1
Alessi, Natalia
1
Anne Wiese, Associate Professor Stephan Zielke and Professor Waldemar Toporowski, Dr
1
Arboleda, A. M.
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1
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1
Brennan, Linda
1
Carre, A
1
Castellan, Silvia
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Cheng, Jui-Hung
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1
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1
Hu, Linfeng
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International Journal of Retail & Distribution Management
2
International journal of retail & distribution management
2
Psychology & marketing
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Athens journal of business & economics : AJBE
1
International Series in Advanced Management Studies
1
International journal of market research
1
Journal of Consumer Marketing
1
Journal of business research : JBR
1
Journal of euromarketing
1
Journal of information & knowledge management : JIKM
1
Journal of international business and economics : JIBE
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of philanthropy
1
Journal of retailing and consumer services
1
Journal of social marketing : JSOCM
1
Marketing intelligence & planning
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Springer eBook Collection
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The review of socionetwork strategies
1
Total quality management & business excellence
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
26
Other ZBW resources
4
BASE
1
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1
How to signal product variety on pack : an investigation of color and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
2
Defending against copycat packaging : the role of design from a consumer's perspective
Oguz, Ezgi
;
Marsden, Jamie
- In:
Athens journal of business & economics : AJBE
9
(
2023
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10014384826
Saved in:
3
A machine learning approach to solve the e-commerce box-sizing problem
Kandula, Shanthan
;
Roy, Debjit
;
Akartunalı, Kerem
- In:
Production and operations management : the flagship …
34
(
2025
)
6
,
pp. 1326-1345
Persistent link: https://www.econbiz.de/10015482528
Saved in:
4
Virtual Reality, Real Intentions : Consumers' Evaluation of Product Packaging in Immersive Environments
Branca, Generoso
-
2025
1. Introduction -- 2. Virtual Reality in marketing: consumer and product research -- 3.
Packaging
design
… volume bridges
packaging
design
, sustainability, and consumer behavior in immersive environments, offering actionable …
Persistent link: https://www.econbiz.de/10015492340
Saved in:
5
How to present food images on packaging? : the influence of aesthetics design on consumers' perceived healthiness
Hu, Linfeng
;
Wang, Sainan
;
Zheng, Jiehui
;
Xu, Qianwen
- In:
Journal of retailing and consumer services
85
(
2025
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015441780
Saved in:
6
The "green" knight in silver armor : using label color and package shape to overcome the weakness bias against eco-friendly detergent
Hair, Michael
;
Depoister, Hailey
;
Hershberger, Edmund
- In:
Journal of philanthropy
30
(
2025
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10015453302
Saved in:
7
Enhancing social enterprise coffee marketability through sensory packaging : consumer impressions, willingness to buy, and gender differences
Mabalay, Adrian A.
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
11
,
pp. 3236-3254
Persistent link: https://www.econbiz.de/10015210876
Saved in:
8
Collective intelligence for fighting food waste : changing the way things are done with participatory design
Brennan, Linda
;
Micallef, David
;
Jenkins, Eva L.
; …
- In:
Journal of social marketing : JSOCM
14
(
2024
)
2
,
pp. 163-186
Persistent link: https://www.econbiz.de/10015061319
Saved in:
9
Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption
Joye, Yannick
;
Fennis, Bob M.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 916-937
Persistent link: https://www.econbiz.de/10014519055
Saved in:
10
A study of the corporate design packaging of Malaysia's processed food
Hwee Ling Siek
;
Yek Ming Liew
;
Kay Hooi Keoy
; …
- In:
Journal of information & knowledge management : JIKM
22
(
2023
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014494274
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