Hendel, Igal; Nevo, Aviv - In: Quantitative Marketing and Economics 1 (2003) 4, pp. 409-424
One of the puzzles of store-level scanner data is the lack of a dip in quantity sold in the weeks following a promotion. Such a dip is predicted by a consumer inventory model. During a promotion consumers buy more, not only for current consumption, but stockpile for future consumption. The...