Xie, Shao-Ming - In: Journal of Business Economics and Management (JBEM) 21 (2020) 6, pp. 1731-1751
This study conducts a dynamic rolling comparison between the Pareto/NBD model (parametric model) and machine learning …) models in order to compete with machine learning algorithms and presents the following results. (1) The parametric model wins … transaction frequency prediction. (3) The parametric model benefits more from a short calibration length and a long holdout …