Search Results - subject:"Parasocial interaction"

What makes a travel vlog attractive? : parasocial interactions between travel vloggers and viewers

Dewantara, Made Handijaya; Jin, Xin; Gardiner, Sarah - In: Journal of vacation marketing 31 (2025) 1, pp. 113-129

Persistent link: https://www.econbiz.de/10015190094

Unveiling the power of social influencers in brand trust and brand identification

Kim, Ji-Young; Ko, Sung-Hoon; Choi, Yongjun - In: South African journal of business management 55 (2024) 1, pp. 1-12

parasocial interaction) on forming follower brand trust and identification. Design/methodology/approach: This study included 286 …, with a particular focus on an orange juice brand. Findings/results: Opinion leadership and parasocial interaction (i … group, while parasocial interaction had a positive relationship to brand identification in the female group. Practical …

Persistent link: https://www.econbiz.de/10015196680

Domino effect of parasocial interaction : of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping

Nadroo, Zeeshan Majeed; Lim, Weng Marc; Naqshbandi, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015085017

How the source dynamism of streamers affects purchase intention in live streaming e-commerce : considering the moderating effect of Chinese consumers’ gender

Peng, Lifang; Zhang, Na; Huang, Ling - In: Journal of retailing and consumer services 81 (2024), pp. 1-13

Streamers, as innovative web influencers and persuaders, have played a crucial role in business marketing success. Extensive research has shown that the characteristics of streamers impact consumers' purchase intentions. However, there is limited research on how the source dynamism of streamers...

Persistent link: https://www.econbiz.de/10015116762

Tourist acceptance of ChatGPT in travel services : the mediating role of parasocial interaction

Xu, Han; Law, Rob; Lovett, Jon; Luo, Jian Ming; Liu, Lu - In: Journal of travel and tourism marketing 41 (2024) 7, pp. 955-972

Persistent link: https://www.econbiz.de/10015049485

Meta-analysis of social media influencer impact : key antecedents and theoretical foundations

Han, Jiseon; Balabanis, George - In: Psychology & marketing 41 (2024) 2, pp. 394-426

Persistent link: https://www.econbiz.de/10014467579

Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention

Silaban, Pantas H.; Silalahi, Andri Dayarana K.; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-17

the validity and research hypotheses. The results showed that (1) parasocial interaction significantly influences hedonic …

Persistent link: https://www.econbiz.de/10014505687

Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention

Silaban, Pantas H.; Silalahi, Andri Dayarana K.; … - In: Cogent business & management 9 (2022) 1, pp. 1-17

the validity and research hypotheses. The results showed that (1) parasocial interaction significantly influences hedonic …

Persistent link: https://www.econbiz.de/10014429109

Exploring the impact of social media influencers on customers' purchase intention : a sequential mediation model in Taiwan context

Kanwar, Anu; Huang, Yu-Chuan - In: Entrepreneurial business and economics review : EBER 10 (2022) 3, pp. 123-141

customers' intent to buy, using sequential mediating effects of parasocial interaction, perceived value, and brand image …

Persistent link: https://www.econbiz.de/10014231512

Feeling pressured by health prevention campaigns as a motivational force : examining the role of visual and verbal mode design features

Möri, Michelle; Siegenthaler, Perina; Fahr, Andreas - In: Health marketing quarterly 39 (2022) 4, pp. 337-355

Persistent link: https://www.econbiz.de/10013483449