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  • Search: subject:"Parent‐child purchase relationship"
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Children (age groups) 1 Consumer behaviour 1 Familial relations 1 Parent‐child purchase relationship 1 Pester power 1 “The game” 1
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research-article 1
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Basini, Serge 1 Nash, Cathriona 1
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Young Consumers 1
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Pester power: it's all in “the game”
Nash, Cathriona; Basini, Serge - In: Young Consumers 13 (2012) 3, pp. 267-283
– Contrary to extant research, this study positions the contemporary parent‐child purchase relationship as a positive experience …
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