Dikcius, Vytautas; Pikturniene, Indre; Reardon, James - In: Young Consumers 18 (2017) 2, pp. 141-158
measuring variable of child engagement into parental purchase decision in fact have used different measures. The differences in … establishing more clear definitions and measures of children engagement in parental purchase decision domain. Originality/value The … typology of measures of children engagement into parental purchase decision is the first attempt to introduce systematised …
