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  • Search: subject:"Pareto/NBD"
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Year of publication
Subject
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Pareto/NBD model 5 parametric model 3 BTYD 2 Consumer behaviour 2 Customer base analysis 2 Konsumentenverhalten 2 Markov Chain Monte Carlo 2 customer base analysis 2 machine learning 2 non-contractual setting 2 observation-driven model 2 Artificial intelligence 1 Beziehungsmarketing 1 Economic Policy 1 Estimation theory 1 Industrial Organization 1 Künstliche Intelligenz 1 Markov chain 1 Markov-Kette 1 Monte Carlo simulation 1 Monte-Carlo-Simulation 1 Pareto/NBD 1 RFM model 1 Relationship marketing 1 Schätztheorie 1 Theorie 1 Theory 1 customer lifetime value 1 probability model 1 relationship marketing 1
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Online availability
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Free 6 CC license 1
Type of publication
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Article 5 Other 1
Type of publication (narrower categories)
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Article 2 Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 4 Undetermined 2
Author
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Adler, Jost 2 Simon, Lydia 2 Xie, Shao-Ming 2 Fader, Peter S. 1 Hardie, Bruce G.S. 1 Jerath, Kinshuk 1 TICHINDELEAN, Mihai 1
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Published in...
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Expert Journal of Marketing 1 Journal of Business Economics 1 Journal of Business Economics and Management (JBEM) 1 Journal of business economics : JBE 1 Journal of business economics and management 1
Source
All
ECONIS (ZBW) 2 EconStor 2 BASE 1 RePEc 1
Showing 1 - 6 of 6
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Worth the effort? : comparison of different MCMC algorithms for estimating the Pareto/NBD model
Simon, Lydia; Adler, Jost - In: Journal of business economics : JBE 92 (2022) 4, pp. 707-733
Persistent link: https://www.econbiz.de/10013438856
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Worth the effort? Comparison of different MCMC algorithms for estimating the Pareto/NBD model
Simon, Lydia; Adler, Jost - In: Journal of Business Economics 92 (2021) 4, pp. 707-733
The Pareto/NBD model is one of the best-known models in customer base analysis. Extant literature has brought up three …
Persistent link: https://www.econbiz.de/10014501795
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Comparative models in customer base analysis : parametric model and observation-driven model
Xie, Shao-Ming - In: Journal of business economics and management 21 (2020) 6, pp. 1731-1751
This study conducts a dynamic rolling comparison between the Pareto/NBD model (parametric model) and machine learning … implementation timing of these two paradigms. This research utilizes Pareto/NBD (Abe) as representative of Buy-Till-You-Die (BTYD …/target period, which exhibit uncertainty. (4) The covariate effect helps Pareto/NBD (Abe) gain a better predictive result. These …
Persistent link: https://www.econbiz.de/10012505425
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Comparative models in customer base analysis: Parametric model and observation-driven model
Xie, Shao-Ming - In: Journal of Business Economics and Management (JBEM) 21 (2020) 6, pp. 1731-1751
This study conducts a dynamic rolling comparison between the Pareto/NBD model (parametric model) and machine learning … implementation timing of these two paradigms. This research utilizes Pareto/NBD (Abe) as representative of Buy-Till-You-Die (BTYD …/target period, which exhibit uncertainty. (4) The covariate effect helps Pareto/NBD (Abe) gain a better predictive result. These …
Persistent link: https://www.econbiz.de/10015401255
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Models Used for Measuring Customer Engagement
TICHINDELEAN, Mihai - In: Expert Journal of Marketing 1 (2013) 1, pp. 38-49
engagement and summarize the main models for measuring it. One probability model (Pareto/NBD model) and one parametric model (RFM …
Persistent link: https://www.econbiz.de/10010732516
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Estimating CLV Using Aggregated Data: The Tuscan Lifestyles Case Revisited
Fader, Peter S.; Hardie, Bruce G.S.; Jerath, Kinshuk - 2007
the Pareto/NBD model developed by Schmittlein, Morrison and Colombo (1987). However, existing analytical results do not …
Persistent link: https://www.econbiz.de/10009441311
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