This paper discusses the relevance of the “part‐time marketer” concept to customer perspectives on relationship marketing. It reports key findings on this topic produced by primary research involving customers from ten UK high‐street names. Foremost amongst these findings are; customer...

The expansion of part‐time or reduced hours working into skilled, managerial and professional jobs is increasing. This expansion is generally viewed positively. Not only does it herald a change of status for part‐time working but also suggests that organisations are taking Equal...

With the increasing emphasis on improving service sector staff scheduling, many organisations have turned to employing part‐time staff in greater numbers. Operating managers need to schedule this staff in an efficient manner to cover the highly variable demand that is commonly present. This...

Over the last few years, the number of part‐time employees has increased considerably, and this presents a challenge for unions in particular because of the inferior circumstances in which these people are employed.