Liu, Xuexin; Zakaria, Jaffry; Said, Omar F. Mohd - In: South African journal of business management 55 (2024) 1, pp. 1-12
Purpose: The study aims to enhance the original theoretical framework of tourism planning by examining how event quality (ETQ), attitude (ATT), subjective norms (SNs), perceived behavioural control (PBC) and satisfaction (SAT) influence tourists' revisit intention (RI). In addition, it aims to...
