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R. Sinkovics, Ruey-Jer “Bryan” Jean and Daekwan Kim, Rudolf
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A critical look at the use of SEM in international business research
Richter, Nicole Franziska
;
Sinkovics, Rudolf R.
; …
- In:
International Marketing Review
33
(
2016
)
3
,
pp. 376-404
’s dynamic nature and the sometimes early stage of theory development more often require a
partial
least
squares
SEM
(PLS …
Persistent link: https://www.econbiz.de/10014828290
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