Lee, Cheng-Jong; Sced, Philip M. M.; Chen, Mei-Hsiu - In: International Journal of Management, Economics and … 6 (2017) 2, pp. 107-120
) participation motivation had an effect on event attachment and sponsor's brand image, (2) event attachment had an effect on … found that participation motivation influenced event attachment directly and influenced behavioral intention indirectly. The …The purpose of the study was to investigate and analyze the relationships among four research variables: participation …
