Huang, Yu; Chiu, Weisheng - In: International Journal of Sports Marketing and Sponsorship 25 (2024) 3, pp. 541-559
participatory sport events and the natural environment. Against this background, we examined the influence of runners’ environmental … implement sustainable initiatives to enhance participants’ supportive intention towards participatory sport events. Originality … participatory sport events and provide valuable insights for event organizers and stakeholders in designing and implementing …