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Beziehungsmarketing
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Inter-firm cooperation
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Partner relationship management system
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Partnership governance
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Kocabasoglu-Hillmer, Canan
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Storey, Chris
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Industrial marketing management : the international journal for industrial and high-tech firms
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Making partner relationship management systems work : the role of partnership governance mechanisms
Storey, Chris
;
Kocabasoglu-Hillmer, Canan
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 862-871
Persistent link: https://www.econbiz.de/10010211263
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