Burdon, Stephen; Mooney, Grant Richard; Al-Kilidar, Hiyam - In: Journal of Service Theory and Practice 25 (2015) 3, pp. 285-303
prerequisites for co-creative innovation are either in place or could be built. Findings – Partnering and progressing innovative …. Navigating the partnering dynamic can also be harder than expected, potentially hindered by misunderstandings and differing … degree of innovation sought but also alignment as to the depth and stage of the partnering dynamic itself. However, when such …