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Innovation in destination marketing : The use of
passive
mobile
positioning
for the segmentation of repeat visitors in Estonia
Kuusik, Andres
;
Tiru, Margus
;
Ahas, Rein
;
Varblane, Urmas
- In:
Baltic Journal of Management
6
(
2011
)
3
,
pp. 378-399
to distinguish repeat visitors. The rich dataset provided by
passive
mobile
positioning
(PMP) allowed the implementation …
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