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The effect of perceived brand betrayal on brand hate, avoidance-like and attack-like strategies : a comparative study of customers with/without
past
negative
experiences
Rasouli, Nasrin
;
Rasoolimanesh, S. Mostafa
; …
-
2025
Persistent link: https://www.econbiz.de/10015358875
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Beyond brand hate : are you willing to forgive a negative experience with your smartphone mobile communications' brand?
Costa, Jorge
;
Azevedo, António
- In:
Corporate reputation review
26
(
2023
)
2
,
pp. 83-96
Persistent link: https://www.econbiz.de/10014327295
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