Search Results - subject:"Path data"

Evaluating multiscale and multimodal transport inequalities in Chinese cities with massive open-source path data

Qian, Tianlu; Fu, Zheng; Chen, Jie; Qin, Shujie; Xi, … - In: Journal of geographical systems : geographical … 25 (2023) 2, pp. 237-264

Persistent link: https://www.econbiz.de/10014265932

Estimating search benefits from path-tracking data : measurement and determinants

Seiler, Stephan; Pinna, Fabio - In: Marketing science 36 (2017) 4, pp. 565-589

Persistent link: https://www.econbiz.de/10011744822

Consumer Search: Evidence from Path-tracking Data

Pinna, Fabio; Seiler, Stephan - Centre for Economic Performance, LSE - 2014

We estimate the effect of consumer search on the price of the purchased product in a physical store environment. We implement the analysis using a unique data set obtained from radio frequency identification tags, which are attached to supermarket shopping carts. This technology allows us to...

Persistent link: https://www.econbiz.de/10010945143

Optimization in online content recommendation services : beyond click-through rates

Besbes, Omar; Gur, Yonatan; Zeevi, Assaf - In: Manufacturing & service operations management : M & SOM 18 (2016) 1, pp. 15-33

Persistent link: https://www.econbiz.de/10011437902

Consumer search: evidence from path-tracking data

Pinna, Fabio; Seiler, Stephan - London School of Economics (LSE) - 2014

Persistent link: https://www.econbiz.de/10011126650

Analyzing consumers’ shopping behavior using RFID data and pattern mining

Nakahara, Takanobu; Yada, Katsutoshi - In: Advances in Data Analysis and Classification 6 (2012) 4, pp. 355-365

The development of sensor networks has enabled detailed tracking of customer behavior in stores. Shopping path data … movement in the store. This research aims to use shopping path data resulting from tracking customer behavior in the store …

Persistent link: https://www.econbiz.de/10010846124

Path Data in Marketing: An Integrative Framework and Prospectus for Model Building

Hui, Sam K.; Fader, Peter S.; Bradlow, Eric T. - In: Marketing Science 28 (2009) 2, pp. 320-335

in a spatial configuration. Path data contain valuable information for marketing researchers because they describe how …

Persistent link: https://www.econbiz.de/10008787911

—The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality

Hui, Sam K.; Fader, Peter S.; Bradlow, Eric T. - In: Marketing Science 28 (2009) 3, pp. 566-572

We examine grocery shopping paths using the traveling salesman problem (TSP) as a normative frame of reference. We define the TSP-path for each shopper as the shortest path that connects all of his purchases. We then decompose the length of each observed path into three components: the length of...

Persistent link: https://www.econbiz.de/10008787990