Haque, Ahasanul; Sarwar, Abdullah; Yasmin, Farzana; … - In: Journal of Islamic Marketing 6 (2015) 1, pp. 133-147
Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – A structured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim...