Search Results - subject:"Perceived CSR"

Do fear-of-COVID-19 and regional identity matter for the linkage between perceived CSR and brand evangelism? : a comparative analysis in South Asia

Arachchi, H. A. Dimuthu Maduranga; Samarasinghe, G. D. - In: European journal of management studies : EJMS 29 (2024) 3, pp. 361-393

Persistent link: https://www.econbiz.de/10015098434

Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: Perceived message clarity and perceived CSR as mediators

Kim, Soojung; Bae, Jiyang - In: International Journal of Corporate Social … 1 (2016) 6, pp. 1-14

and whether such effect is mediated by the perceived clarity of the message and perceived CSR. Lab experiments were … advantage of concrete message among Koreans was mediated by their perceived message clarity and perceived CSR in response to the …

Persistent link: https://www.econbiz.de/10012217637

Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns : perceived message clarity and perceived CSR as mediators

Kim, Soojung; Bae, Jiyang - In: International journal of corporate social … 1 (2016) 6, pp. 1-14

Persistent link: https://www.econbiz.de/10011857011