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~person:"Chiang, Cheng-Chen"
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perceived price
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sales promotion
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Chiang, Cheng-Chen
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Acta Oeconomica
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Acta oeconomica : periodical of the Hungarian Academy of Sciences
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The effects of the antecedents of service purchase intention in the context of monetary sales promotion
Chiang, Cheng-Chen
- In:
Acta Oeconomica
64
(
2014
)
November
,
pp. 177-197
perceived
risk
. Moreover, it was also noted that
perceived
risk
had negative effects on perceived value and purchase intention. …
Persistent link: https://www.econbiz.de/10011094501
Saved in:
2
The effects of the antecedents of service purchase intention in the context of monetary sales promotion
Chiang, Cheng-Chen
- In:
Acta oeconomica : periodical of the Hungarian Academy …
64
(
2014
),
pp. 177-197
Persistent link: https://www.econbiz.de/10010474423
Saved in:
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