Janssens, Kim; Semeijn, Janjaap - In: Central European review of economics and management : CEREM 7 (2023) 1, pp. 7-30
Aim: The main goal is to examine the role of perceived risk in determining customers' willingness to purchase fresh … risk of COVID-19 infection had a positive effect on purchase intention, perceived risk of purchase behavior had a negative … impact on purchase intention, and attitude was a mediating variable between perceived risk and purchase intention. Past …