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Beziehungsmarketing 1 Consumer Engagement 1 Consumer Innovativeness 1 Consumer Involvement 1 Consumer behaviour 1 Customer integration 1 Customer satisfaction 1 Electronic Banking 1 Electronic banking 1 Interactivity 1 Konsumentenverhalten 1 Kundenintegration 1 Kundenzufriedenheit 1 Perceived Security Concerns 1 Relationship marketing 1
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English 1
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Shankar, Amit 1
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Journal of global information management 1
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Impact of mobile banking application interactivity on consumer engagement : an experiment-based investigation
Shankar, Amit - In: Journal of global information management 30 (2022) 5, pp. 1-18
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