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Search: subject:"Perceived augmentation"
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Consumer behaviour
3
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Perceived augmentation
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Virtual reality
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Virtuelle Realität
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1
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Chang, Ya Ping
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Dong, Jiao
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Ganesan, Muruganantham
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Kumar, B. Dinesh
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Wu, Jin-Feng
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Wu, Ruijuan
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Wu, Yinglu
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Asia Pacific journal of marketing and logistics
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Information & management : the international journal of information systems applications
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Marketing intelligence & planning
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ECONIS (ZBW)
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Effects of virtual makeups'
perceived
augmentation
on consumers' perceived value
Wu, Ruijuan
;
Xiong, Sha
;
Zhang, Chenghu
- In:
Asia Pacific journal of marketing and logistics
37
(
2025
)
2
,
pp. 365-381
Persistent link: https://www.econbiz.de/10015211061
Saved in:
2
Shopping through mobile augmented reality : the impacts of AR embedding and embodiment attributes on consumer-based brand equity
Wu, Jin-Feng
;
Dong, Jiao
;
Wu, Yinglu
;
Chang, Ya Ping
- In:
Information & management : the international journal of …
61
(
2024
)
6
,
pp. 1-18
Persistent link: https://www.econbiz.de/10015081323
Saved in:
3
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
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