Search Results - subject:"Perceived autonomy"

How gamifying AI shapes customer motivation, engagement, and purchase behavior

Elmashhara, Maher Georges; De Cicco, Roberta; Silva, … - In: Psychology & marketing 41 (2024) 1, pp. 134-150

Persistent link: https://www.econbiz.de/10014467479

How gamifying AI shapes customer motivation, engagement, and purchase behavior

Elmashhara, Maher Georges; De Cicco, Roberta; Silva, … - In: Psychology & Marketing 41 (2023) 1, pp. 134-150

Recently, firms started to gamify conversational artificial intelligence (AI) agents, such as chatbots, to improve purchase outcomes. This article explores strategies for incorporating gamification into AI systems by investigating the impact of utilitarian and hedonic motivations facilitated by...

Persistent link: https://www.econbiz.de/10014503740

Content creators between platform control and user autonomy : the role of algorithms and revenue sharing

Hödl, Tatjana; Myrach, Thomas - In: Business & information systems engineering 65 (2023) 5, pp. 497-519

Persistent link: https://www.econbiz.de/10014392026

The impact of trust in the internet of things for health on user engagement

Samhale, Khalid - In: Digital business 2 (2022) 1, pp. 1-9

includes the perceived autonomy, the desire for self-development, and the user trust to predict IoT user engagement in the …

Persistent link: https://www.econbiz.de/10013259371