to understand comprehensively consumer's perceived consumption values with respect to their intention to visit green … consumption values in generating intention to visit green hotels, as well as the significant mediating effect of perceived … consumption value in the model. The finding from this study provides additional perspective into consumers' process of decision …

to understand comprehensively consumer’s perceived consumption values with respect to their intention to visit green … consumption values in generating intention to visit green hotels, as well as the significant mediating effect of perceived … consumption value in the model. The finding from this study provides additional perspective into consumers’ process of decision …