significant mediating effect of perceived deception in the swelling of brand hate attributable to brand betrayal has been … empirically substantiated. A moderation analysis reveals that the relationship between brand betrayal and perceived deception and … the association between perceived deception and brand hate become more robust due to the crossover of negativity …

significant mediating effect of perceived deception in the swelling of brand hate attributable to brand betrayal has been … empirically substantiated. A moderation analysis reveals that the relationship between brand betrayal and perceived deception and … the association between perceived deception and brand hate become more robust due to the crossover of negativity …

concreteness of online reviews (abstract vs concrete) impacts consumers’ perceived deception. Design/methodology/approach Two … language lead to lower perceived deception by reducing consumers’ psychological distance from the review. For consumers with … higher levels of Mach, online reviews written in abstract (vs concrete) language result in higher perceived deception via …

This paper assesses the antecedent and consequence of consumer perceived deception (CPD) on consumer trust …