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How consumers' perceptions differ towards the design features of mobile live streaming shopping platform : a mixed-method investigation of respondents from Taobao Live
Xiao, Quan
;
Wan, Shanshan
;
Zhang, Xing
;
Siponen, Mikko
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013401741
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