Wei, Yuling; Gáti, Mirkó; Simay, Attila Endre - In: International Journal of Bank Marketing 42 (2024) 7, pp. 2051-2074
Purpose Our research investigated how the perceived effectiveness of privacy, perceived privacy risk, and perceived … perceived effectiveness of privacy positively influences perceived privacy risk, perceived security, and behavioral intention … perceived effectiveness of privacy and behavioral intention. Originality/value This research sheds new light on the role of …