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Search: subject:"Perceived exclusivity"
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Perceived exclusivity
3
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Perceived rarity
2
Perception
2
Perception of luxury
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Wahrnehmung
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Brand loyalty
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Consumer perceived value
1
Customer value
1
Experiential evaluation
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Kundenwert
1
Non-fungible token marketing
1
Perceived financial benefits
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Social comparison orientation
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Willingness to purchase NFTs
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Phau, Ian
2
Sung, Billy
2
Wang, Xujia
2
Muralidharan, Sidharth
1
Xie, Quan
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Journal of fashion marketing and management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The journal of brand management : an international journal
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ECONIS (ZBW)
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How rarity and exclusivity influence types of perceived value for luxury
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
The journal of brand management : an international journal
31
(
2024
)
6
,
pp. 576-592
Persistent link: https://www.econbiz.de/10015192478
Saved in:
2
It's a comparison game! : the roles of social comparison,
perceived
exclusivity
and perceived financial benefits in non-fungible token marketing
Xie, Quan
;
Muralidharan, Sidharth
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10014521312
Saved in:
3
Examining the influences of
perceived
exclusivity
and perceived rarity on consumers' perception of luxury
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 365-382
Persistent link: https://www.econbiz.de/10013162360
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