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  • Search: subject:"Perceived exclusivity"
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Year of publication
Subject
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Perceived exclusivity 3 Brand image 2 Consumer behaviour 2 Konsumentenverhalten 2 Luxury goods 2 Luxusgüter 2 Markenimage 2 Perceived rarity 2 Perception 2 Perception of luxury 2 Wahrnehmung 2 Brand loyalty 1 Consumer perceived value 1 Customer value 1 Experiential evaluation 1 Kundenwert 1 Non-fungible token marketing 1 Perceived financial benefits 1 Social comparison orientation 1 Willingness to purchase NFTs 1
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Online availability
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Undetermined 2 Free 1
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 3
Author
All
Phau, Ian 2 Sung, Billy 2 Wang, Xujia 2 Muralidharan, Sidharth 1 Xie, Quan 1
Published in...
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Journal of fashion marketing and management 1 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 1 The journal of brand management : an international journal 1
Source
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
Cover Image
How rarity and exclusivity influence types of perceived value for luxury
Wang, Xujia; Sung, Billy; Phau, Ian - In: The journal of brand management : an international journal 31 (2024) 6, pp. 576-592
Persistent link: https://www.econbiz.de/10015192478
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Cover Image
It's a comparison game! : the roles of social comparison, perceived exclusivity and perceived financial benefits in non-fungible token marketing
Xie, Quan; Muralidharan, Sidharth - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 294-314
Persistent link: https://www.econbiz.de/10014521312
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Cover Image
Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury
Wang, Xujia; Sung, Billy; Phau, Ian - In: Journal of fashion marketing and management 26 (2022) 2, pp. 365-382
Persistent link: https://www.econbiz.de/10013162360
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