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Search: subject:"Perceived food healthiness"
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Consumer behaviour
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Perceived food healthiness
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Advertising
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Behavioral intentions
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Cartoon-themed restaurant
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Chang, Kuo-Chien
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Cheng, Yi-Sung
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Choi, Hojoon
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Reis, Leonard N.
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International journal of hospitality management
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Journal of business research : JBR
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How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants
Chang, Kuo-Chien
;
Cheng, Yi-Sung
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014487569
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2
Congruity effects and moderating influences in nutrient-claimed food advertising
Choi, Hojoon
;
Reis, Leonard N.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3430-3438
Persistent link: https://www.econbiz.de/10011514825
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