Search Results - subject:"Perceived image"

Image, satisfaction, and continued usage intention in wine tourism through digital content marketing

Prodan, Marina Perišić; Tanković, Ana Čuić; … - In: Wine Economics and Policy 13 (2024) 1, pp. 33-47

marketing (DCM) in wine tourism and explore the importance of its dimensions on wine tourists' perceived image, satisfaction and … quality of digital content had a statistically significant influence on perceived image, while enter-tainment and quality of … perceived image and overall satisfaction with digital content on intention to continue using it was found. The study contributes …

Persistent link: https://www.econbiz.de/10015056996

IMAGE OF THE LOCAL PUBLIC ADMINISTRATION: MEASURING THE LEVEL OF UTILIZATION OF PUBLIC INFORMATION SERVICES AND AUDIENCES

Corina, RADULESCU - In: Revista Economica 65 (2013) 1, pp. 50-68

In the present days, in Romania there is a poor correlation between the objectives of the public communication and the citizens' horizon of expectations. Therefore, at the level of image management of a public institution it is obvious that gaps between reality and perception can appear. In the...

Persistent link: https://www.econbiz.de/10010859621