Search Results - subject:"Perceived image"

Image, satisfaction, and continued usage intention in wine tourism through digital content marketing

Prodan, Marina Perišić; Tanković, Ana Čuić; … - In: Wine Economics and Policy 13 (2024) 1, pp. 33-47

marketing (DCM) in wine tourism and explore the importance of its dimensions on wine tourists' perceived image, satisfaction and … quality of digital content had a statistically significant influence on perceived image, while enter-tainment and quality of … perceived image and overall satisfaction with digital content on intention to continue using it was found. The study contributes …

Persistent link: https://www.econbiz.de/10015056996

Sustainable rural development through slow tourism images : a case study of Gaochun International Cittàslow in China

Li, Dongye; Xu, Dong; Zhou, Yongbo; Lv, Long; Chen, Xiaoyan - In: Journal of destination marketing & management : JDMM 32 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015076917

Measurement model of the projected and perceived image through the organizational identity of the Volvo Ocean Race Brazil event

Najdzion, Lígia; Anjos, Sara Joana Gadotti dos; Kuhn, … - In: International journal of event and festival management 14 (2023) 4, pp. 398-422

Persistent link: https://www.econbiz.de/10014429623

A big data analysis of perceived image of the Belt and Road Initiative

Chan, Eve M. H.; Ho, Danny Chi Kuen; Lee, Liane W. Y.; … - In: Megatrends in International Business : Examining the …, (pp. 105-118). 2022

Persistent link: https://www.econbiz.de/10013179286

Transportation image : place-based vehicles for destination branding

Zhang, Dian'en; Qi, Hongxia; Qi, Nandi - In: Journal of destination marketing & management 19 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012548504

Factors shaping attitude of voters about celebrity politicians : direct and indirect effects

Banerjee, Saikat; Chaudhuri, Bibek Ray - In: Journal of business research : JBR 109 (2020), pp. 210-220

Persistent link: https://www.econbiz.de/10012238051

IMAGE OF THE LOCAL PUBLIC ADMINISTRATION: MEASURING THE LEVEL OF UTILIZATION OF PUBLIC INFORMATION SERVICES AND AUDIENCES

Corina, RADULESCU - In: Revista Economica 65 (2013) 1, pp. 50-68

In the present days, in Romania there is a poor correlation between the objectives of the public communication and the citizens' horizon of expectations. Therefore, at the level of image management of a public institution it is obvious that gaps between reality and perception can appear. In the...

Persistent link: https://www.econbiz.de/10010859621

Measuring the gap between projected and perceived destination images of Catalonia using compositional analysis

Marine-Roig, Estela; Ferrer-Rosell, Berta - In: Tourism management : research, policies, practice 68 (2018), pp. 236-249

Persistent link: https://www.econbiz.de/10011871147

Selling the brand inside : corporate image, corporate identity and employer brand : case study of I-SEC Netherlands B.V.

Malik, Muhammad Shaukat; Aslam, Sadia; Aslam, Surayya - In: International journal of business performance management 19 (2018) 3, pp. 371-384

Persistent link: https://www.econbiz.de/10011925792

Hierarchical model of service quality and its effect on consumers' perceived image, satisfaction and behavioural intentions : a study of Bangkok's mass rapid transit systems, Thail...

Chongsanguan, Prapat; Trimetsoontorn, Jirasek; … - In: Journal for global business advancement : JGBA 9 (2016) 4, pp. 331-356

Persistent link: https://www.econbiz.de/10011664535