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  • Search: subject:"Perceived influence"
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Year of publication
Subject
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cooperation 3 friendship 3 intra-organizational networks 3 perceived influence 3 top management teams 3 Attitudinal Loyalty 1 Automotive 1 Automotive industry 1 Behavioral Loyalty 1 Beziehungsmarketing 1 Brand Trust 1 Brand image 1 Brand loyalty 1 Brand management 1 Confidence 1 Consumer behaviour 1 Customer satisfaction 1 Deutschland 1 Führungskräfteauswahl 1 Kfz-Industrie 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Markenführung 1 Markenimage 1 Markentreue 1 Multinationales Unternehmen 1 Perceived Influence 1 Relationship marketing 1 Repurchase Intention 1 Soziale Beziehungen 1 Soziales Netzwerk 1 Vertrauen 1 Viral marketing 1 Virales Marketing 1 Word-of-mouth 1 advertising 1 editorial content 1 perceived influence multiplier 1 public relations 1
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Online availability
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Free 5
Type of publication
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Article 4 Other 1
Type of publication (narrower categories)
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Article 1 Article in journal 1 Aufsatz in Zeitschrift 1
Language
All
English 3 Undetermined 2
Author
All
Rank, Olaf N. 3 Tuschke, Anja 3 Arzaqi, Zam 1 Sumiati 1 Surachman 1 Verčič, Ana Tkalac 1 Vučković, Đurđica 1
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Published in...
All
BuR - Business Research 2 Tržište/Market 1
Source
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RePEc 2 BASE 1 ECONIS (ZBW) 1 EconStor 1
Showing 1 - 5 of 5
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The effect of perceived influence on brand loyalty mediated by brand trust among automotive consumers in YouTube
Arzaqi, Zam; Sumiati; Surachman - 2023
Persistent link: https://www.econbiz.de/10014414358
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Perceived Influence and Friendship as Antecedents of Cooperation in Top Management Teams: A Network Approach
Rank, Olaf N.; Tuschke, Anja - In: BuR - Business Research 3 (2010) 2, pp. 151-171
Using the relational dyad as unit of analysis this study examines the effects of perceived influence and friendship … argued that perceived influence as well as friendship ties between any two managers will enhance the likelihood that these … managers collaborate with each other. Additionally, a negative interaction effect between perceived influence and friendship on …
Persistent link: https://www.econbiz.de/10010421353
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Cover Image
Perceived Influence and Friendship as Antecedents of Cooperation in Top Management Teams: A Network Approach
Rank, Olaf N.; Tuschke, Anja - 2010
Using the relational dyad as unit of analysis this study examines the effects of perceived influence and friendship … argued that perceived influence as well as friendship ties between any two managers will enhance the likelihood that these … managers collaborate with each other. Additionally, a negative interaction effect between perceived influence and friendship on …
Persistent link: https://www.econbiz.de/10009447486
Saved in:
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Effect of media relations on audiences: comparing how editorials and advertising influence behavior
Verčič, Ana Tkalac; Vučković, Đurđica - In: Tržište/Market 22 (2010) 1, pp. 43-55
experts) that it has led to the concept of perceived influence multipliers that point to a stronger editorial influence in …
Persistent link: https://www.econbiz.de/10011007135
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Cover Image
Perceived Influence and Friendship as Antecedents of Cooperation in Top Management Teams: A Network Approach
Rank, Olaf N.; Tuschke, Anja - In: BuR - Business Research 3 (2010) 2, pp. 151-171
Using the relational dyad as unit of analysis this study examines the effects of perceived influence and friendship … argued that perceived influence as well as friendship ties between any two managers will enhance the likelihood that these … managers collaborate with each other. Additionally, a negative interaction effect between perceived influence and friendship on …
Persistent link: https://www.econbiz.de/10010615510
Saved in:
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