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Avatars of influence : understanding how virtual influencers trigger consumer engagement on online booking platforms
Akhtar, Nadeem
;
Hameed, Zahid
;
Islam, Tahir
;
Pant, …
- In:
Journal of retailing and consumer services
78
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015085051
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