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  • Search: subject:"Perceived manipulativeness"
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Subject
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Consumer behaviour 3 Konsumentenverhalten 3 Advertising 2 Advertising effects 2 Werbewirkung 2 Werbung 2 perceived manipulativeness 2 Cognition 1 Corporate Social Responsibility 1 Corporate social responsibility 1 Crisis management 1 Financial crisis 1 Finanzkrise 1 Kognition 1 Krisenmanagement 1 Language 1 Manipulation 1 Motivation 1 Native CSR advertising 1 Native advertising 1 Online retailing 1 Online self-presentation 1 Online-Handel 1 Perceived impression management 1 Perceived manipulativeness 1 Perception 1 Personality psychology 1 Persönlichkeitspsychologie 1 Public relations 1 Sprache 1 Virtue signaling 1 Wahrnehmung 1 ad identification 1 cognitive load 1 crisis type 1 disclosure language 1 motivation attribution 1 perceived crisis responsibility 1 persuasion knowledge 1 post-crisis communication 1
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Undetermined 3
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Article 3
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Article in journal 2 Aufsatz in Zeitschrift 2 Aufsatz im Buch 1 Book section 1 Conference paper 1 Konferenzbeitrag 1
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English 3
Author
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Wu, Linwan 2 Dodoo, Naa Amponsah 1 Gao, Liyu 1 Kim, Eunice 1 Lacka, Ewelina 1 Marder, Ben 1 Overton, Holly 1 Wen, Taylor Jing 1
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International journal of advertising : the review of marketing communications 2 Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023 1
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
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The paradox of virtuous online presentation : examining the receiver's perceptions of impression management
Gao, Liyu; Marder, Ben; Lacka, Ewelina - In: Bringing the Soul Back to Marketing : Proceedings of …, (pp. 56-66). 2024
Persistent link: https://www.econbiz.de/10014501050
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Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan; Overton, Holly - In: International journal of advertising : the review of … 41 (2022) 2, pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
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Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing; Kim, Eunice; Wu, Linwan; Dodoo, Naa … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
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