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  • Search: subject:"Perceived reachability in the domain of IT"
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B2B sales 1 CRM system 1 Mobile technology 1 Perceived reachability in the domain of IT 1 Perceived risk 1 Personal innovativeness 1 Technology Acceptance Model 1
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research-article 1
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English 1
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Jayawardhena, Chanaka 1 Karjaluoto, Heikki 1 Pirttiniemi, Janne 1 Töllinen, Aarne 1
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Industrial Management & Data Systems 1
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Intention to use mobile customer relationship management systems
Karjaluoto, Heikki; Töllinen, Aarne; Pirttiniemi, Janne; … - In: Industrial Management & Data Systems 114 (2014) 6, pp. 966-978
Purpose – The purpose of this paper is to investigate the behavioral intentions of business-to-business (B2B) sales managers to use mobile customer relationship management (CRM) systems in the course of their day-to-day activities. Design/methodology/approach – An extended Technology...
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