Karjaluoto, Heikki; Töllinen, Aarne; Pirttiniemi, Janne; … - In: Industrial Management & Data Systems 114 (2014) 6, pp. 966-978
Purpose – The purpose of this paper is to investigate the behavioral intentions of business-to-business (B2B) sales managers to use mobile customer relationship management (CRM) systems in the course of their day-to-day activities. Design/methodology/approach – An extended Technology...