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Consumer behaviour 1 Experiment 1 Kaufentscheidung 1 Konsumentenverhalten 1 Math anxiety 1 Mathematics 1 Mathematik 1 Perceived savings 1 Price acceptability 1 Promotion framing 1 Prospect Theory 1 Prospect theory 1 Purchase decision 1 Purchase intention 1 Sales promotion 1 Savings 1 Sparen 1 Verkaufsförderung 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Andersen, Peter 1 Monroe, Kent B. 1 Weisstein, Fei L. 1
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Marketing letters : a journal of research in marketing 1
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ECONIS (ZBW) 1
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Math anxiety effects on consumer purchase decisions : the role of framing
Andersen, Peter; Weisstein, Fei L.; Monroe, Kent B. - In: Marketing letters : a journal of research in marketing 35 (2024) 3, pp. 367-380
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