Search Results - subject:"Perceived savings"

Andersen, Peter; Weisstein, Fei L.; Monroe, Kent B. - In: Marketing letters : a journal of research in marketing 35 (2024) 3, pp. 367-380

Persistent link: https://www.econbiz.de/10015125235

Iranmanesh, Mohammad; Jayaraman, KrishnaSwamy; Zailani, … - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 5, pp. 1017-1035

. Findings The results showed that perceived savings, self-expression value, and convenience positively affected consumers …

Persistent link: https://www.econbiz.de/10014675331

Iranmanesh, Mohammad; Jayaraman, Krishnaswamy; Suhaiza … - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1017-1035

Persistent link: https://www.econbiz.de/10011796572

Lee, Jung Eun; Stoel, Leslie - In: Journal of Product & Brand Management 25 (2016) 7, pp. 700-709

between a TPC and consumer perceptions (i.e. perceived savings and price fairness) and purchase intentions. PROCESS and ANOVA …

Persistent link: https://www.econbiz.de/10014896696

Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 25 (2016) 7, pp. 700-709

Persistent link: https://www.econbiz.de/10011616266

Lee Weisstein, Fei; Asgari, Mohammadreza; Siew, Shir-Way - In: Journal of Product & Brand Management 23 (2014) 3, pp. 230-239

perceived quality and perceived savings on green purchase intentions. Practical implications – This research helps marketers …

Persistent link: https://www.econbiz.de/10014897005

Lee Weisstein, Fei; Asgari, Mohammadreza; Siew, Shir-way - In: The journal of product & brand management 23 (2014) 3, pp. 230-239

Persistent link: https://www.econbiz.de/10010393857

Pechpeyrou, Pauline de; Odou, Philippe - In: Recherche et applications en marketing 27 (2012) 2, pp. 45-69

Persistent link: https://www.econbiz.de/10010199793