Previous research on the relation between oxytocin and trustworthiness evaluations has yielded inconsistent results. The current study reports an experiment using artificial faces which allows manipulating the dimension of trustworthiness without changing factors like emotions or face symmetry....

A multi-mechanism sales promotion includes in the same communication several promotion techniques offered either by the retailer or the producer. Framing theory suggests that increasing the number of techniques could increase the perceived value for consumers. A between-subjects experimentation...

Une promotion multi-mécanismes associe dans la même communication plusieurs mécanismes promotionnels mis en place par le distributeur et l'industriel. D'après la théorie des prospects, la multiplication des mécanismes devrait être créatrice de valeur pour le consommateur. Une...