Nguyen, Phuong-Linh; Phan, Dinh-Quyet - In: Global Business & Finance Review (GBFR) 29 (2024) 1, pp. 101-114
Purpose: This study aims to investigate the antecedents of the customer's perceived value, including multi …-channel integration and brand equity, and the impact of the perceived value on word-of-mouth. Design/methodology/approach: A quantitative … equity on the perceived value of customers. The study also found that word-of-mouth is directly and positively influenced by …