awareness and perceived value and the moderating effect of customer experience on the relationship between brand awareness …, perceived value and purchase intentions.The 319 respondents took part in the quantitative study that was analyzed through the … significant influence of SMIs’ endorsements on purchase intentions, brand awareness and perceived value. All direct relations are …

cultural values translate into consumer-perceived value via sustainability perceptions remains underexplored. Grounded in the … conservation) and consumer-perceived value (functional, epistemic, conditional). Data from 515 Mongolian consumers were analyzed …

tourists' perceived value and loyalty. Data was collected from 375 local and foreign tourists. Structural Equation Modelling …

is crucial for long-term sustainability. This study investigates the effects of multiple dimensions of perceived value on … effects of perceived value dimensions on consumer satisfaction. Moreover, the IPMA results highlight that functional value and …-SEM, IPMA and NCA approaches to comprehensively unpack the relationships between perceived value dimensions, consumer …

perceived value and experience of those travellers. This research fills a gap in research on the couchsurfing phenomenon by … developing and validating a scale to assess the perceived value of a couchsurfing experience. The research adopted a mixed … engaged in a couchsurfing experience. The results enabled us to obtain a reliable and valid scale for measuring the perceived …

, moral, and cognitive. It examines how perceived value plays a crucial role in the generation of legitimacy and its direct … Seville, demonstrates the significant influence of perceived value and legitimacy on the three dimensions of organizational … legitimacy and attitudinal loyalty. Based on the findings, the paper recommends a management approach that emphasizes perceived …