outrage on consumers' perceived values of socially irresponsible companies. Once we introduce our research problem, we conduct … equations. Specifically, we verify the effects of the moral outrage, on consumers' perceived values, in the context of a price …'s perceived values, related to (i) the consumer loyalty, and (ii) the consumer social and economic costs. Based on these findings …

outrage on consumers’ perceived values of socially irresponsible companies. Once we introduce our research problem, we conduct … equations. Specifically, we verify the effects of the moral outrage, on consumers’ perceived values, in the context of a price …’s perceived values, related to (i) the consumer loyalty, and (ii) the consumer social and economic costs. Based on these findings …

have explained how operational performance can be improved by a better understanding of customer-perceived values. This …