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Asymmetric effect and loss aversion in pricing
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Behavioral response to price : data-based insights and future research for retailing
Kalyanaram, Gurumurthy
;
Winer, Russell S.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 46-70
Persistent link: https://www.econbiz.de/10013207541
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