Vij, Sandeep; Kaur, Balpreet - In: Rajagiri management journal 19 (2025) 1, pp. 30-43
Purpose - This paper aims to develop and validate a comprehensive scale for measuring consumer perceptions towards …-commerce), understanding consumer perceptions and attitudes is essential for businesses and researchers alike. Design … discriminant validity, contributing to making it a valuable instrument for capturing consumer perceptions towards S-commerce. Eight …