Random samples of the Moscow and New York populations were compared in their attitudes towards free markets by administering identical telephone interviews in the two countries in May, 1990. Although the Soviet respondents were somewhat less likely to accept exchange of money as a solution to...

Full-text of this article is not available in this e-prints service. This article was originally published in Marketing Intelligence & Planning, published by and copyright Emerald.

This study examined gender differences in utilization of information sources within a single large professional services firm. Nine specific sources of information, falling under three broad categories (interpersonal, official company publications, informal) were considered. Respondents...

This article reviews different viewpoints in the marketing literature in an attempt to clearly define the concept of corporate reputation and identify its relationship with corporate image. Definitions offered for the term corporate reputation by marketing academics and practitioners are...

Considers how corporate reputation is most influenced by the actions of an organization rather than a successful (or otherwise) PR campaign. Then considers how a communication strategy can best influence reputation. It is important to avoid a monologue – deciding the message then conveying it...

This paper presents a marketing perspective that may have considerable relevance within niche markets that are served by hotels positioned at the top end of the market, with distinctive lifestyle products. It considers the extent to which such products can be effectively positioned through...