perceptions, for example, perceived service quality, satisfaction and value have played an important role in service management …. However, in a business setting it is more appropriate to study both the seller’s and the buyer’s perceptions. This paper … proposes a configuration map to depict both parties’ perceptions. This map can be used to capture both the composition and the …

the latter case, country of origin cues had a significant and, with regard to quality perceptions, greater impact than the … other attributes. Multiple regression models relating the direct perceptions of the countries of origin to brand evaluations … indicate that the nesting of country perceptions in brand evaluation may partly explain this apparent inconsistency.  …

may be conditional on current exposures. Using nitrates found in household wells, it is demonstrated that perceptions of …

the ethical perceptions of retailers despite the fact that retailing plays a vital role in the economy. A review of the …

’ perceptions of the likely impact of new interactive media (NIM) on different product markets. This has two benefits. First, it … perspective obtained by direct consumer research. Second, the perceptions of these and other experts will strongly influence firms …