Examines the perceived characteristics of accounting consultants. The sample for the study consists of 156 members of the Georgia Society of Certified Public Accountants. Indicates that there are significant differences in the perceived characteristics of male consultants, female consultants and...

Data indicate that today′s business organizations are focusing on diversity as a way of increasing their effectiveness and competitiveness. There is every indication that women will be an increasing percentage of the workplace at all levels. Previews the important role women play as members of...

Discusses the link between AIDS and marketing for companies, and the effect this has had on conventional and unconventional products. Defines three levels of marketing “unmentionables”: taste, ethical and legal. Owing to the subject‐matter, language and images used in anti‐AIDS...

Robert Theobald and Bruce Lloyd discuss the need to rethink our social structures, priorities and what we mean by leadership. Presents the challenges facing the world, but especially for politicians and those involved in international agencies, in the millennium ahead.

Describes a method to analyze competitive standing of a product, brand or made‐in label vis‐à‐vis its competitors. Presents the results of an illustrative case study and discusses their implications.

“Perception is our bridge with the future, determining which future we create for ourselves”. For many organizations the “bridge” is far too narrow. The way we organize ourselves, particularly the way we manage career progression, ensures a blinkered view from many boardrooms. In a time...