Search Results - subject:"Perceptions."

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A Client’s Perception of Business Education

Barrett, Nigel - In: Executive Development 7 (1994) 5, pp. 16-17

Outlines the requirements of a business school. Business schools should be centres of excellence with high‐quality faculty. Learning styles of individuals should be considered and programmes modularized. The fundamental issue is relationship management between the client and supplier.

Persistent link: https://www.econbiz.de/10014719798

A Preliminary Investigation into Pre‐ and Post‐Purchase Risk Perception and Reduction

Mitchell, V.‐W.; Boustani, Pari - In: European Journal of Marketing 28 (1994) 1, pp. 56-71

showed that risk perceptions and risk‐reducing strategy usefulness did vary between the two states. The differences were not …

Persistent link: https://www.econbiz.de/10014723071

Visually Representing Consumer Perceptions : Issues and Managerial Insights

Ghose, Sanjoy - In: European Journal of Marketing 28 (1994) 10, pp. 5-18

perceptions of product‐market structure. Draws on recent advances in the academic literature to evaluate the relative strengths …

Persistent link: https://www.econbiz.de/10014723103

Perceived Attributes of ATMs and Their Marketing Implications

Rugimbana, Robert; Iversen, Philip - In: International Journal of Bank Marketing 12 (1994) 2, pp. 30-35

ATM usage patterns on the basis of consumers′ perceptions of the attributes of this innovation. Seeks to determine the … association between consumer ATM usage patterns and their perceptions of ATM attributes by identifying those variables which … from non‐users in their perceptions of at least three ATM attributes; convenience, reliability, and suitability …

Persistent link: https://www.econbiz.de/10014760191

Customers′ Risk Perceptions of Electronic Payment Systems

Ho, Simon S.M.; Ng, Victor T.F. - In: International Journal of Bank Marketing 12 (1994) 8, pp. 26-38

and perceived risk to study the differences of consumers′ risk perceptions among alternative payment methods and whether … these perceptions will be affected by the size of purchase and EFTPoS usage experience. The major findings are: (1) EFTPoS …

Persistent link: https://www.econbiz.de/10014760207

Perceptions and Attitudes of Salespeople towards the Overall Sales Job and the Work Itself : Some Preliminary Findings

Simintiras, A.C.; Lancaster, G.A.; Cadogan, J.W. - In: Journal of Managerial Psychology 9 (1994) 7, pp. 3-10

Examines salespeople′s attitudes towards specific sales tasks and work‐related aspects; anticipated fulfilment or non‐fulfilment to various organizational outcomes; and self‐perceived emotional and performance‐related outcomes at the workplace. Suggests that there is a relationship...

Persistent link: https://www.econbiz.de/10014888369

Innovator Buying Behavior Over Time : The Innovator Buying Cycle and the Cumulative Effects of Innovations

Alpert, Frank - In: Journal of Product & Brand Management 3 (1994) 2, pp. 50-62

Earlier research on this topic focussed on the adoption of an innovation in isolation from other innovations. Analyzes the cumulative effects of earlier innovations on the adoption of future innovations in the same product class. It is proposed that innovators move through a series of stages,...

Persistent link: https://www.econbiz.de/10014896415

Managing Beauty – Products and People

Langmeyer, Lynn; Shank, Matthew - In: Journal of Product & Brand Management 3 (1994) 3, pp. 27-38

Uses a qualitative research method (depth interviews) to examine the multidimensionality of beauty and then uses a quantitative research technique (factor analysis) to propose a scale to measure beauty. Based on the results from these procedures, concludes that beauty is certainly more than skin...

Persistent link: https://www.econbiz.de/10014896420

Do Unmentionable Products Still Exist? : An Empirical Investigation

Prevel Katsanis, Lea - In: Journal of Product & Brand Management 3 (1994) 4, pp. 5-14

Unmentionable products are those that are considered to be offensive, embarrassing, harmful, socially unacceptable, or controversial to some significant segment of the population. Examples of these products include personal hygiene products, cigarettes, and even fur coats. Describes empirical...

Persistent link: https://www.econbiz.de/10014896423

Customer Expectations and Perceptions of Service Quality in Retail Apparel Specialty Stores

Bishop Gagliano, Kathryn; Hathcote, Jan - In: Journal of Services Marketing 8 (1994) 1, pp. 60-69

Examines the differences between consumers′ expectations and perceptions of service quality they received when shopping …) Reliability; (3) Tangibles; and (4) Convenience. Findings indicate greatest disparity between expectations and perceptions for the … differences between expectations and perceptions for Reliability and Convenience. Also considers the importance of service as a …

Persistent link: https://www.econbiz.de/10014905516