Yildiz, Hélène; Heitz-Spahn, Sandrine; Belaud, Lydie - In: International Journal of Retail & Distribution Management 45 (2017) 6, pp. 641-659
relationships between civic behavioural commitment (CBC), civic perceptual commitment (CPC) and declared SRP. Findings The more an …-retailer patronage (SRP). Furthermore, consumers who express strong civic perceptual commitment (CPC) prefer to patronise small retailers …
