Search Results - subject:"Perceptual mapping"

Brand Positioning - an Analyze of the Romanian Chocolate Bars Market from Youngsters’ Perspective

DULEA, Iulia - In: Management Dynamics in the Knowledge Economy Journal 1 (2013) 3, pp. 409-438

chocolate bar brands existing in Romania through perceptual mapping. The results of the study show that the attributes by which …, price and appearance. Therefore, perceptual mapping is a useful technique in analysing a brand positioning strategy, but …

Persistent link: https://www.econbiz.de/10010776475

Nonmetric Unfolding of Marketing Data: Degeneracy and Stability

Groenen, Patrick; van de Velden, van de Velden, M.; De … - Erasmus Research Institute of Management (ERIM), … - 2011

Nonmetric unfolding is a powerful (nonparametric) analytical tool generating a preference-based joint display of subjects (e.g., customers) and objects (e.g., brands or products). Systematic patterns in customers’ preferences can be directly inferred from this display, and may provide valuable...

Persistent link: https://www.econbiz.de/10010731028

Visualizing attitudes towards service levels

Franses, Philip Hans; Lam, Lam, K.Y.; van de Velden, … - Erasmus Research Institute of Management (ERIM), … - 2011

To assess the attitudes with respect to the quality of banks’ service levels, we use survey data amongst more than 250 Chief Financial Officers (CFOs) of a range of Netherlands-based companies. These companies range from small to very large (including multinationals as Philips and Shell)...

Persistent link: https://www.econbiz.de/10010837589

Visualizing attitudes towards service levels

Lam, K.Y.; Velden, M. van de; Franses, Ph.H.B.F. - Erasmus Research Institute of Management (ERIM), ERIM … - 2011

To assess the attitudes with respect to the quality of banksâ€™ service levels, we use survey data amongst more than 250 Chief Financial Officers (CFOs) of a range of Netherlands-based companies. These companies range from small to very large (including multinationals as Philips and Shell)...

Persistent link: https://www.econbiz.de/10009351530

Nonmetric Unfolding of Marketing Data: Degeneracy and Stability

Velden, M. van de; Beuckelaer, De A.; Groenen, P.J.F.; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2011

Nonmetric unfolding is a powerful (nonparametric) analytical tool generating a preference-based joint display of subjects (e.g., customers) and objects (e.g., brands or products). Systematic patterns in customersâ€™ preferences can be directly inferred from this display, and may provide...

Persistent link: https://www.econbiz.de/10008867511

Perceptual mapping of mulitiple variable batteries by plotting supplementary variables in correspondence analysis of rating data

Torres, A.; Velden, M. van de - Erasmus University Rotterdam, Econometric Institute - 2005

Perceptual mapping of multiple variable batteries by plotting supplementary variables in correspondence analysis of …: Perceptual mapping, correspondence analysis, rating data, multiple variable batteries, consumer preferences, individual … evaluates a certain product on a number of attributes. Applying a perceptual mapping technique to such data yields a map that …

Persistent link: https://www.econbiz.de/10005450869

Perceptual mapping of mulitiple variable batteries by plotting supplementary variables in correspondence analysis of rating data

Torres, A.; van de Velden, van de Velden, M. - Faculteit der Economische Wetenschappen, Erasmus … - 2005

In this paper we consider the use of correspondence analysis (CA) of rating data. CA of rating data allows a joint representation of the rated items (e.g. attributes or products) and individuals. However, as the number of individuals increases, the interpretation of the CA map becomes difficult....

Persistent link: https://www.econbiz.de/10010837942

Product Design Decisions for Developing New Tourist destinations: The Case of Rhodopi Mountains

Vassiliadis, Chris A.; Siomkos, George J.; … - Volkswirtschaftliche Fakultät, … - 2005

perceptual mapping techniques. The paper is based on a situation analysis, using as case the Rhodopi Mountain area in Greece …

Persistent link: https://www.econbiz.de/10008681014

Generalized canonical correlation analysis of matrices with different row and column orders

Velden, Michel Van de; Bijmolt, Tammo - Department of Economics and Business, Universitat … - 2003

A Method is offered that makes it possible to apply generalized canonical correlations analysis (CANCOR) to two or more matrices of different row and column order. The new method optimizes the generalized canonical correlation analysis objective by considering only the observed values. This is...

Persistent link: https://www.econbiz.de/10005772530